Sterling Car/Truck Body Parts
The Sterling, another failed engineering feat of the eighties, was branded an American car, however produced in the United Kingdom at the Rover Company. Noting that American's needed a Euro styled sedan, the Sterling was thought to be a great success. However, because of poor craftsmanship and quality product, the Sterling only sold in the United States from 1987 to 1991.
It seemed the Rover Company had failed once again trying to win over the American public, even with Honda's help, the Sterling flopped on the car market, a bleak 2000 cars were only sold in 1991, confirming the Sterling's end. Initial thoughts on the car were promising, in fact, the idea of the Sterling began several years earlier in 1984; with a promise of Japanese reliability and European style, the car was hoped to be a great success. The company even believed that they could compete for the American automobile market against some of the best cars in the world, like BMW, Audi and Mercedes-Benz. Unfortunately, the first few sold cars to the US public proved to be very faulty and poorly made. In 1989, the company hoped to regain fallen ground by implementing a new emphasis on quality and service; however, it seemed their efforts were too late. After the 1987 initial run of automobiles, they never regained their ground; in fact the 1990 year reflected a total of just a few over 4000, and as stated earlier, car sales in 1991 were even worse. Ironically, the Honda Acura Legend, a car that was very similar and in fact made in essence with the Sterling, however, under the watchful eye of the Japanese, sold very well.
Today parts for the Sterling's that remain on the road is somewhat limited, however, there are several of the Acura Legend's parts and accessories that will complement and fit the fallen brand. At our website, www.carbodyparts.net; we know our business inside and out; we know what parts will work on your Sterling and what will not. We graciously will answer any questions you have about the Sterling automobile regarding parts, pricing, and shipping. Our parts are first quality and extremely well-made, offering higher performance and reliability. Furthermore, our pricing offers the Sterling buyer the ability to upgrade, enhance and replace parts for little money. Our discounted prices are many times well below whole sale, however, we have the ability to mass market and in turn offer great prices and parts for our customers.
Although, the Sterling was obsolete after only four years in the American market, we know that there are still plenty of Sterling owner's out there, as a courtesy, we carry these car body parts and will continue to do so. In fact, we offer parts and accessories for both the Sterling 825 for model years 1987 and 1988, as well as the Sterling 827 for model years 1989, 1990, and 1991.